PRODUCT

There will be a flood of “interactive content”— ours must stand out in quality, creativity and performance.
  • Voice of customer
  • Interpret and communicate customer needs
  • Ensure quality products and services are delivered 
We will continuously innovate new kinds of interactive content experiences, with an emphasis on those that coax valuable responses from people—clearly demonstrating material value for marketing and sales programs downstream.
  • Fuel innovation and ideas by sharing customer examples
  • Bubbling up repeat requests, to support creation of experiences that are valuable to wider customer-base
We will develop a massive collection of Quick Starts, that will serve as a competitive advantage by (a) offering our customers a stunning variety of apps, (b) emphasizing our role as a platform for deploying multiple apps, and (c) providing scalability in self-service and full-service creation and deployment.
  • "Quick Start 1st” mentality!
  • Quick Start Cloud is the first and primary resource for creating in ion
  • Will drive successful customer adoption

DATA

In the big picture, we are helping companies pioneer new dynamics between prospects, marketing, and sales. Marketing apps are powerful tools for shaping an integrated buyer's journey across the sales/marketing divide and, in the process, achieving a new level of sales and marketing alignment.
  • What are the plans for the data collected?
  • What data is valuable to our customers?
  • Helping current customers to understand the value & the "why they should adopt"
Coaxing meaningful responses from people is one of our key differentiators. This data demonstrates value for marketers and salespeople "downstream" - providing views of individual responses and interactions.
  • We will be interactive content experts
  • To help coax data most meaningful to our customers, we will help them make smart and strategic choices
  • Champion new capabilities to current customers

 

 

SERVICES

Our ready-made service offering will be easy to visualize and buy for customers needing to produce engaging interactive content. It will be priced to deliver economies of scale and to compete with alternative high- to mid-market solutions. We will be the one-stop shop for transforming static content into differentiated, engaging, measurable marketing apps. We will minimize the resource impact and thus the conflict in priorities for customers who engage with us.

  • Actively supplying customers with ideas about how to make their content interactive and pricing to get it done
  • Consistency and speed in providing estimates and pricing back to customers 
  • Pricing transparency

 

We will only engage in a small number of truly custom engagements where they feed our innovation efforts and/or promise a massive feather in our cap (e.g., Apple wants us to build a custom mapp). 
  • Collaborate across teams internally.
  • Does a customer's request fall within our competency?
  • Will it push the platform forward?

POSITIONING

  • More templated estimates by using the pricing sheet rather than creating custom estimates.
  • Being able to look at a customer's content and give recommendations for the best marketing apps and pricing on the fly
  • Giving our customers transparency with pricing. Pointing them to the pricing calculator.
Our platform will be the high-end solution in the market—but its pricing for self-service (mostly Quick Start) customers will still make it accessible to mid-market customers.
  • Best-in-class software, best-in-class service and support
  • Consultative approach to support
  • Laser focus on providing the best customer experience
This is a take-and-hold-the-high-ground strategy. After we have firmly established that position, we will improve our software to make these capabilities easier and more accessible to self-service customers at more affordable prices.